Open your Cercle des Arômes

Join a dynamic, innovative network and open your own wine bar under the Le Cercle des Arômes brand license.

 

IMPORTANT: THESE FIGURES APPLY ONLY TO EUROPE AND NOT TO THE U.S. 

Give your customers a unique experience at
tasting by the glass. 

Our key figures

0
Year of creation of the Cercle des Arômes 
0

Just-in-time availability of wine and spirits references throughout Europe

0

operating facilities in 2026

Gross margin

Wine bar: Between 65 and 70%
Wine cellar: Between 30 and 35%

Entry Fees and Royalties

€20,000 (excluding tax) and 6% of monthly revenue (excluding tax). Training and local/national communications included.

Total investment

 Downtown: Between €100,000 and €150,000 (excluding sales tax), excluding the cost of the premises.

Retail space: starting at €250K (excluding VAT) and excluding the cost of the premises.

0 years
Brand licensing agreement

Average sales over 3 years

Downtown: €250,000 to €500,000 (excluding tax)

Retail space: €500,000 to €700,000, excluding tax

Personal contribution

25% of total investment
Two formats, one concept

Our Store Formats

Cercle des Arômes is available in two complementary formats, designed to adapt to the potential of each location and local consumption habits.

Downtown

The wine bar at the heart of the concept

A format designed for vibrant downtown areas, shopping districts, and tourist areas.

Experience the essence of the " Cercle des Arômes " with over 150 wines by the glass, a selection of dishes to share, and an experience focused on discovery and tasting.

80 to 150 m²
30 to 60

seats

Wine Bar

Light Meals

Images are for illustrative purposes only – concept rendering

Commercial Areas

The wine bar connected to a real wine cellar

A larger format, specifically designed for commercial and outlying areas, combining a wine bar and a wine shop under one roof.

In addition to the 100 to 150 wines offered by the glass, a selection of 500 wines allows customers to purchase bottles to take home.

Wine merchant services available only in this format - FRANCE ONLY
180 to 250 m²
About 50

seats

Bar & Wine Cellar

Takeout

Contract & Desired Qualifications

Our Expectations

We're looking for passionate, committed partners who want to join an innovative, proven concept in the world of wine bars.

Here are the key priorities we focus on to ensure the success of your project:

📑 Type of contract :

Brand license, allowing you to benefit from the image and concept of the web Cercle des Arômes while maintaining your independence.

⏳ Duration and conditions :
7-year renewable brand licensing contract.
📍 Profiles sought :

Enthusiasts capable of running their own business. You don't need to come from a wine or restaurant background. However, a minimum of oenological knowledge is required.

THE ADVANTAGES

Why open your own Cercle des Arômes ?

Financing assistance

We'll help you deal with our specialized banking partners to ensure optimal financing for your project.

Personalized support

Ongoing, customized support to help you every step of the way, from installation to business development.

Initial and continuing training

We'll train you at one of our sales outlets to guarantee the excellence of your Cercle des Arômes.

Unique regionalized maps

Each Cercle has a selection of wines adapted to its territory, ensuring originality and local loyalty.

Sourcing

Benefit from unique, optimized just-in-time logistics. Order only what you need! Deliveries throughout Europe

Communication

Our communications agency takes care of all your local and national visibility, especially via social networks.

Video testimonials

What our members have to say 

Discover le cercle on video

Get started now 

Interested in the concept? Apply now