Open Your Cercle des Arômes

Join a fast-growing European network and bring the French wine-by-the-glass experience to the United States.

The information on this page is provided for informational purposes only and is not an offer to sell, or the solicitation of an offer to buy, a franchise. An offer can only be made through a Franchise Disclosure Document (FDD).

Give your guests a wine-tasting experience unlike any other.

PROFILE & VENUE FORMATS

What we look for

We are looking for committed, passionate entrepreneurs who want to join a proven and distinctive wine-bar concept.

These are the main expectations and venue formats we look for to give your project the best chance of success:

📍 Location types:

Vibrant city centres, tourist districts or high-visibility retail areas.

📐 Size and layout:

800 to 2,200 sq ft with an outdoor area, in a warm setting matching the identity of the concept. 30 to 70 seats.

📑 The relationship:

A partnership that gives you access to the Cercle des Arômes brand and know-how while you run your own business.

⏳ Term:

Renewable seven-year term.

📍 Who we are looking for:

Passionate operators who want to run their own venue. A background in wine or hospitality is not required — we train you.

THE ADVANTAGES

Why Le Cercle des Arômes?

A DISTINCTIVE CONCEPT

An extensive wine-by-the-glass experience designed to differentiate Le Cercle des Arômes from traditional wine bars.

AUTHENTICALLY FRENCH

A concept born and developed in France, combining wine culture, hospitality and a distinctive European identity.

INITIAL & ONGOING TRAINING

We provide comprehensive initial and ongoing training at one of our existing locations, giving you the knowledge and tools needed to deliver the Le Cercle des Arômes experience and maintain our standards of excellence.

WINE SELECTION & SOURCING

We help build a selection adapted to your market, combining French, American and international wines.

OPENING & ONGOING SUPPORT

From location evaluation and training to opening and ongoing operational support.

MARKETING & COMMUNICATION

Benefit from professional marketing support, brand content, communication materials and social media resources designed to strengthen the Le Cercle des Arômes brand and support your local presence.

SUPPORT

We support you at every step

LOCATION SELECTION

We help you evaluate potential locations to determine whether they fit the concept.

DESIGN & CONCEPT

Guidelines to recreate the identity and atmosphere of Le Cercle des Arômes, adapted to the specifics of your venue.

ADMINISTRATIVE SUPPORT

We assist you in preparing your project — building your business plan and financial projections — and in your discussions with banks and financial partners.

SUPPLIERS & WINE SELECTION

We help you identify suppliers and build a wine selection suited to your region and your target clientele.

TRAINING

Comprehensive training covering the concept, wine service, operations and the guest experience.

OPENING SUPPORT

Our team supports you through the preparation and the launch of your Cercle des Arômes.

MARKETING & COMMUNICATION

Access to brand guidelines, communication materials and support for your local launch.

ONGOING SUPPORT

Operational follow-up and regular support after opening.

Born in France. Ready for America.

From our first wine bar in France to a fast-growing European network.

Le Cercle des Arômes opened its first venue in France in 2017. Since then, the concept has expanded across several European markets while keeping the same philosophy: wine discovery, an extensive by-the-glass selection, and a warm, welcoming French atmosphere.

Today, we are looking for entrepreneurs to write the next chapter of our story with us in the United States. 🇫🇷 → 🇺🇸

VIDEO TESTIMONIALS

In their own words

Discover Le Cercle des Arômes

GET STARTED

Interested? Apply now.